How Wattpad Scaled To Over 80 Million Monthly Users – Eva Lau

In this episode of AmeerApproved I sit down with Eva Lau. She helped nurture and scale the Wattpad community from its infancy to become one of the largest online communities with tens of millions of monthly users around the world. With a sharp focus on investing companies with strong network effect as their defensibility, Eva has created the ASSET framework that many entrepreneurs and accelerators have adopted in their developing business strategies. Eva is regarded as an expert in this area.

Wattpad was founded in 2006, following a collaboration between founders Allen Lau and Ivan Yuen. By January 2018, Wattpad had received almost $156.8 million CAD ($117.8 million USD) in funding from investors. This included a $17.3 million CAD in 2012 and a $61.25 million CAD round in January 2018.

Guest: Eva Lau, Managing Director and Co-founder

Eva is a well respected entrepreneur-turned-investor in Canada. Before starting Two Small Fish Ventures, she was Wattpad’s Head of Community and Content. She helped nurture and scale the Wattpad community from its infancy to become one of the largest online communities with tens of millions of monthly users around the world. With a sharp focus on investing companies with strong network effect as their defensibility, Eva has created the ASSET framework that many entrepreneurs and accelerators have adopted in their developing business strategies. Eva is regarded as an expert in this area. 

Prior to Wattpad, she was Director of Product Development of Brightspark Labs, a Toronto based accelerator. During her tenure at Brightspark Labs she mentored and helped many tech startups in Toronto.

Eva is also involved in many incubators and accelerators, such as Creative Destruction Lab at Rotman School of Management, University of Toronto’s Entrepreneurship Hatchery, Ryerson’s DMZ, University of Waterloo’s Velocity and Techstars. She also serves on the board of Branksome Hall and a number of startup companies.

Eva has a bachelor degree in Industrial Engineering from University of Toronto and an MBA from Schulich School of Business. Her husband constantly teases her that the two degrees offset each other.

Eva hangs out online all the time.  She can be found here:

wattpad: @evalau

twitter: @MrsEvaLau

linkedin: @Eva Lau


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